PRESENTATION
The Information & Community Technology (ICT), is
knowing in recent years, a particular evolutionary process,
which sees the increase in variety (increasingly marked
segmentation processes) and variability.
Companies and tourist systems, in fact, should guide their
marketing strategies and marketing to increasingly differentiated
and personalized solutions, while respecting the criteria of economy
and efficiency of operational decisions.
In the "tourism system", information technology plays a vital and
competitive role, not only in business to business relations,
(relations between operators), but also those in business to consumer.
Web offers, in fact, are profoundly changing the distribution channel,
promoting disintermediation in the process of buying and, consequently,
impact on the competitive structure of the sector
The offer that we propose is based on the results of the impact of internet on promotional and distribution channel of the tourist product, where the role of intermediary may, through the personalization of use, broaden the outreach and business, where logic of tourism development is, therefore, offering integration, which includes the Local Tourist System Offer.
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"BEONHOLIDAYS" PORTAL
Beonholidays is a web portal for real estate ads that is aimed at users wishing to view or publish ads about the rent tourist
The portal allows owners of vacation homes, B & B, Rural Tourism etc. To offer their property for the holidays.
For each property offered by an owner, is dedicated a comprehensive information sheet that includes, among other things, satellite positioning, the photo gallery, calendar, availability and more information.
The ads report to users may be
displaied by simple search (geographical location, type of property) or advanced (with many other criteria such as: sport, comfort, the context eg. seaside - Mountain - city).
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